{"id":41153,"date":"2025-04-01T11:05:28","date_gmt":"2025-04-01T14:05:28","guid":{"rendered":"https:\/\/maranhaotv.com.br\/?p=41153"},"modified":"2025-04-01T11:06:00","modified_gmt":"2025-04-01T14:06:00","slug":"microcredito-no-maranhao-apresenta-crescimento-de-9-segundo-dados-do-santander","status":"publish","type":"post","link":"https:\/\/maranhaotv.com.br\/index.php\/2025\/04\/01\/microcredito-no-maranhao-apresenta-crescimento-de-9-segundo-dados-do-santander\/","title":{"rendered":"Microcr\u00e9dito no Maranh\u00e3o apresenta crescimento de 9%, segundo dados do Santander"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><br><br> <br> <br>\u2022\t Dados do Prospera, programa de microfinan\u00e7as do Banco, refor\u00e7a que as mulheres, com 66%, s\u00e3o a maioria neste modelo de tomada de cr\u00e9dito<br><br>\u2022\t Setores de confec\u00e7\u00e3o, cosm\u00e9ticos e beleza s\u00e3o aqueles que t\u00eam o maior impacto de inje\u00e7\u00e3o financeira <br><br>\u25a0 MARANH\u00c3O, Abril de 2025 \u2013 Nota de imprensa<br>A demanda por cr\u00e9dito para investir no pr\u00f3prio neg\u00f3cio impulsionou um incremento de 9% no volume da carteira de recursos concedidos pelo Santander Brasil a micro e pequenos empreendedores no Maranh\u00e3o, no segundo semestre de 2024 em rela\u00e7\u00e3o ao mesmo per\u00edodo de 2023. Segundo dados do Prospera Santander Microfinan\u00e7as, o programa de microcr\u00e9dito do Banco, as mulheres s\u00e3o as que mais procuram essa modalidade de cr\u00e9dito, alcan\u00e7ando 66% do total dos clientes no pa\u00eds.<br><br>Entre os maiores tomadores de cr\u00e9dito, a maioria deles est\u00e1 concentrada nos setores de confec\u00e7\u00e3o, cosm\u00e9ticos e beleza. Al\u00e9m de ser uma linha mais barata e de f\u00e1cil acesso, que ajuda os empreendedores na compra de mercadorias, mat\u00e9ria-prima e, at\u00e9 mesmo, investir na estrutura ou expans\u00e3o do pr\u00f3prio neg\u00f3cio, os empreendedores contam com atendimento de especialistas para dar um suporte na gest\u00e3o empresarial e identifica\u00e7\u00e3o de oportunidades.<br><br>PROSPERA<br>O Prospera Santander Microfinan\u00e7as, direcionado a microempreendedores, chegou a R$ 3,3 bilh\u00f5es em janeiro de 2025 (crescimento de 9% frente ao mesmo per\u00edodo de 2024) em carteira em todo o pa\u00eds. O projeto, com aproximadamente 1,4 mil especialistas dedicados ao empreendedor em todo o Brasil, faz parte da estrat\u00e9gia do Banco de interioriza\u00e7\u00e3o e gera\u00e7\u00e3o de oportunidades com foco principal nas regi\u00f5es Nordeste e Norte. Atualmente, s\u00e3o 1,15 milh\u00e3o de clientes ativos, crescimento de 3% frente ao mesmo per\u00edodo do ano passado. <br><br>\u201cOs resultados obtidos at\u00e9 aqui mostram o papel de agente transformador que o Prospera desempenha no Brasil. Nos sentimos orgulhosos quando percebemos o impacto do trabalho nas comunidades brasileiras. Temos uma voca\u00e7\u00e3o fomentadora da microeconomia e nos sentimos motivados a avan\u00e7ar ainda mais\u201d, afirma Fernando da Hora, s\u00eanior head do Prospera Santander Microfinan\u00e7as. <br><br>O programa de microcr\u00e9dito do Banco j\u00e1 atendeu mais de 2,9 milh\u00f5es de empreendedores em 1.755 munic\u00edpios do Brasil, desde o lan\u00e7amento, em 2002. Desenhado no modelo de aval solid\u00e1rio \u2013 no qual os tomadores de recursos s\u00e3o reunidos em pequenos grupos que se tornam respons\u00e1veis pela adimpl\u00eancia de cada um.<br> <br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2022 Dados do Prospera, programa de microfinan\u00e7as do Banco, refor\u00e7a que as mulheres, com 66%, s\u00e3o a maioria neste modelo<\/p>\n","protected":false},"author":2,"featured_media":41152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[139],"tags":[],"class_list":["post-41153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/04\/image_editor_output_image916075327-1743516343867-150x150.jpg","medium":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/04\/image_editor_output_image916075327-1743516343867-300x183.jpg","medium_large":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/04\/image_editor_output_image916075327-1743516343867-768x467.jpg","large":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/04\/image_editor_output_image916075327-1743516343867.jpg","1536x1536":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/04\/image_editor_output_image916075327-1743516343867.jpg","2048x2048":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/04\/image_editor_output_image916075327-1743516343867.jpg","colormag-highlighted-post":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/04\/image_editor_output_image916075327-1743516343867-392x272.jpg","colormag-featured-post-medium":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/04\/image_editor_output_image916075327-1743516343867-390x205.jpg","colormag-featured-post-small":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/04\/image_editor_output_image916075327-1743516343867-130x90.jpg","colormag-featured-image":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/04\/image_editor_output_image916075327-1743516343867-800x445.jpg","colormag-default-news":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/04\/image_editor_output_image916075327-1743516343867-150x150.jpg","colormag-featured-image-large":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/04\/image_editor_output_image916075327-1743516343867-996x600.jpg"},"magazineBlocksPostAuthor":{"name":"maranhaotv","avatar":"https:\/\/secure.gravatar.com\/avatar\/8fadbca458d4cb68b1dd399ae9a40618d747bb1af65ac9fad21c89220a143eb4?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"\u2022 Dados do Prospera, programa de microfinan\u00e7as do Banco, refor\u00e7a que as mulheres, com 66%, s\u00e3o a maioria neste 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