{"id":45298,"date":"2025-12-28T16:22:26","date_gmt":"2025-12-28T19:22:26","guid":{"rendered":"https:\/\/maranhaotv.com.br\/?p=45298"},"modified":"2025-12-28T16:24:28","modified_gmt":"2025-12-28T19:24:28","slug":"lucas-bessa-brilha-e-conquista-o-publico-em-campanhas-de-moda","status":"publish","type":"post","link":"https:\/\/maranhaotv.com.br\/index.php\/2025\/12\/28\/lucas-bessa-brilha-e-conquista-o-publico-em-campanhas-de-moda\/","title":{"rendered":"Lucas Bessa brilha e conquista o p\u00fablico em campanhas de moda"},"content":{"rendered":"\n<p><br>S\u00e3o Paulo \u2014 O influenciador digital Lucas Bessa vem se destacando no cen\u00e1rio brasileiro ao aliar autenticidade e proximidade com seu p\u00fablico. Nos \u00faltimos 30 dias, o criador de conte\u00fado alcan\u00e7ou a marca de 5 milh\u00f5es de visualiza\u00e7\u00f5es no Instagram, consolidando-se entre os nomes mais comentados das redes sociais.<br>Diferente de muitos perfis que baseiam sua trajet\u00f3ria em apar\u00eancias ou conte\u00fados puramente patrocinados, Bessa construiu uma imagem pautada pela naturalidade e transpar\u00eancia. Ele compartilha o pr\u00f3prio estilo de vida de forma acess\u00edvel, mostrando bastidores, opini\u00f5es e momentos cotidianos que criam identifica\u00e7\u00e3o \u2014 especialmente entre os jovens que valorizam uma comunica\u00e7\u00e3o mais real e menos ensaiada.<br>\u201cSempre acreditei que ser aut\u00eantico \u00e9 o que cria conex\u00e3o de verdade. As pessoas n\u00e3o querem perfei\u00e7\u00e3o, querem verdade\u201d, comenta o influenciador.<br><br>O caminho at\u00e9 o reconhecimento, no entanto, n\u00e3o foi imediato. Assim como outros criadores de conte\u00fado, Lucas precisou se adaptar \u00e0s mudan\u00e7as constantes do comportamento dos usu\u00e1rios e \u00e0s novas din\u00e2micas das plataformas digitais. Apostando em consist\u00eancia, intera\u00e7\u00e3o e autenticidade, ele construiu uma comunidade engajada e leal, algo cada vez mais raro em meio \u00e0 satura\u00e7\u00e3o informacional das redes.<br>O sucesso recente de Bessa \u00e9 reflexo de uma tend\u00eancia crescente no consumo digital: a valoriza\u00e7\u00e3o da humaniza\u00e7\u00e3o nas rela\u00e7\u00f5es virtuais. Mais do que n\u00fameros expressivos, o influenciador demonstra dom\u00ednio sobre a manuten\u00e7\u00e3o do engajamento e da confian\u00e7a de sua audi\u00eancia \u2014 dois pilares essenciais para quem busca longevidade na carreira digital.<br>Hoje, Lucas Bessa tamb\u00e9m amplia sua atua\u00e7\u00e3o em campanhas de moda e estilo de vida, mostrando versatilidade e consolidando sua imagem como uma das novas promessas do mercado de influenciadores no Brasil.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1024\" src=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02626086100533934453519-620x1024.jpg\" alt=\"\" class=\"wp-image-45290\" srcset=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02626086100533934453519-620x1024.jpg 620w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02626086100533934453519-182x300.jpg 182w, 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class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"835\" height=\"1024\" src=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02655810863995921657393-835x1024.jpg\" alt=\"\" class=\"wp-image-45293\" srcset=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02655810863995921657393-835x1024.jpg 835w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02655810863995921657393-244x300.jpg 244w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02655810863995921657393-768x942.jpg 768w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02655810863995921657393.jpg 1242w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"1024\" src=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02647063971156882751003-812x1024.jpg\" alt=\"\" class=\"wp-image-45295\" srcset=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02647063971156882751003-812x1024.jpg 812w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02647063971156882751003-238x300.jpg 238w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02647063971156882751003-768x968.jpg 768w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02647063971156882751003-1218x1536.jpg 1218w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02647063971156882751003.jpg 1242w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"1024\" src=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02606054188810158610815-653x1024.jpg\" alt=\"\" class=\"wp-image-45294\" srcset=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02606054188810158610815-653x1024.jpg 653w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02606054188810158610815-191x300.jpg 191w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02606054188810158610815-768x1205.jpg 768w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02606054188810158610815-979x1536.jpg 979w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02606054188810158610815.jpg 1020w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"1024\" src=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02667121698412504902084-883x1024.jpg\" alt=\"\" class=\"wp-image-45296\" srcset=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02667121698412504902084-883x1024.jpg 883w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02667121698412504902084-259x300.jpg 259w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02667121698412504902084-768x891.jpg 768w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02667121698412504902084.jpg 1242w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/image_editor_output_image-106155886-1766706752983-1024x485.jpg\" alt=\"\" class=\"wp-image-45268\" srcset=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/image_editor_output_image-106155886-1766706752983-1024x485.jpg 1024w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/image_editor_output_image-106155886-1766706752983-300x142.jpg 300w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/image_editor_output_image-106155886-1766706752983-768x364.jpg 768w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/image_editor_output_image-106155886-1766706752983.jpg 1242w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"613\" src=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/image_editor_output_image-106155886-1766706763814.jpg\" alt=\"\" class=\"wp-image-45269\" srcset=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/image_editor_output_image-106155886-1766706763814.jpg 1240w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/image_editor_output_image-106155886-1766706763814-300x148.jpg 300w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/image_editor_output_image-106155886-1766706763814-1024x506.jpg 1024w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/image_editor_output_image-106155886-1766706763814-768x380.jpg 768w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><figcaption class=\"wp-element-caption\">Lucas Bessa<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"1024\" src=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02666185349915566164328-883x1024.jpg\" alt=\"\" class=\"wp-image-45297\" srcset=\"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02666185349915566164328-883x1024.jpg 883w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02666185349915566164328-259x300.jpg 259w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02666185349915566164328-768x891.jpg 768w, https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/img-20251228-wa02666185349915566164328.jpg 1242w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e3o Paulo \u2014 O influenciador digital Lucas Bessa vem se destacando no cen\u00e1rio brasileiro ao aliar autenticidade e proximidade com<\/p>\n","protected":false},"author":2,"featured_media":45239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[306],"tags":[544,540,554],"class_list":["post-45298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimento","tag-influenciador-lucas-bessa","tag-lucas-bessa","tag-lucas-bessa-uberaba"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/ad7bacab-474f-41d2-81e5-c48fae68a618-150x150.jpg","medium":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/ad7bacab-474f-41d2-81e5-c48fae68a618-300x218.jpg","medium_large":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/ad7bacab-474f-41d2-81e5-c48fae68a618-768x559.jpg","large":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/ad7bacab-474f-41d2-81e5-c48fae68a618-1024x745.jpg","1536x1536":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/ad7bacab-474f-41d2-81e5-c48fae68a618.jpg","2048x2048":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/ad7bacab-474f-41d2-81e5-c48fae68a618.jpg","colormag-highlighted-post":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/ad7bacab-474f-41d2-81e5-c48fae68a618-392x272.jpg","colormag-featured-post-medium":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/ad7bacab-474f-41d2-81e5-c48fae68a618-390x205.jpg","colormag-featured-post-small":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/ad7bacab-474f-41d2-81e5-c48fae68a618-130x90.jpg","colormag-featured-image":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/ad7bacab-474f-41d2-81e5-c48fae68a618-800x445.jpg","colormag-default-news":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/ad7bacab-474f-41d2-81e5-c48fae68a618-150x150.jpg","colormag-featured-image-large":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2025\/12\/ad7bacab-474f-41d2-81e5-c48fae68a618-1241x600.jpg"},"magazineBlocksPostAuthor":{"name":"maranhaotv","avatar":"https:\/\/secure.gravatar.com\/avatar\/8fadbca458d4cb68b1dd399ae9a40618d747bb1af65ac9fad21c89220a143eb4?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"S\u00e3o Paulo \u2014 O influenciador digital Lucas Bessa vem se destacando no cen\u00e1rio brasileiro ao aliar autenticidade e proximidade 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