{"id":46614,"date":"2026-06-10T07:28:59","date_gmt":"2026-06-10T10:28:59","guid":{"rendered":"https:\/\/maranhaotv.com.br\/?p=46614"},"modified":"2026-06-10T07:28:59","modified_gmt":"2026-06-10T10:28:59","slug":"shoppings-lideram-vendas-de-presentes-no-dia-dos-namorados","status":"publish","type":"post","link":"https:\/\/maranhaotv.com.br\/index.php\/2026\/06\/10\/shoppings-lideram-vendas-de-presentes-no-dia-dos-namorados\/","title":{"rendered":"Shoppings lideram vendas de presentes no Dia dos Namorados"},"content":{"rendered":"\n<p><br><em>Data deve movimentar quase R$ 120 mi na economia da capital, afirma Fecom\u00e9rcio<\/em><\/p>\n\n\n\n<p>Os shopping centers aparecem como os locais mais procurados pelos consumidores de S\u00e3o Lu\u00eds quando o assunto \u00e9 a compra de presentes no Dia dos Namorados em 2026. Pesquisa da Federa\u00e7\u00e3o do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo do Maranh\u00e3o (Fecom\u00e9rcio-MA) aponta que 36,6% dos consumidores pretendem realizar suas compras nesses espa\u00e7os. O n\u00famero \u00e9 superior a outros tradicionais centros de compras, como a Rua Grande (24,8%) e ganha na prefer\u00eancia tamb\u00e9m em rela\u00e7\u00e3o \u00e0s lojas de bairro (19,3%).<\/p>\n\n\n\n<p>A expectativa \u00e9 que a data movimente cerca de R$ 118,2 milh\u00f5es na economia da capital maranhense. Ao todo, aproximadamente 564 mil consumidores devem ir \u00e0s compras para celebrar o Dia dos Namorados, n\u00famero superior ao registrado em 2025.<\/p>\n\n\n\n<p>Entre os consumidores que j\u00e1 iniciaram a busca pelo presente est\u00e1 o estudante Jo\u00e3o Pedro Silva, de 19 anos. Ele aproveitou a semana que antecede a data para pesquisar op\u00e7\u00f5es em um shopping da cidade. \u201cEstou procurando um presente para o meu namorado. Quero encontrar algo que tenha significado para ele, mas tamb\u00e9m que caiba no meu or\u00e7amento. Por isso resolvi pesquisar com anteced\u00eancia\u201d, conta.<\/p>\n\n\n\n<p>Os chocolates, bombons e trufas lideram a prefer\u00eancia dos consumidores, sendo citados por 18,2% dos entrevistados. Em seguida aparecem cal\u00e7ados, bolsas e cintos (16,4%), perfumaria e cosm\u00e9ticos (12,9%), cestas de caf\u00e9 da manh\u00e3 (11,3%) e pe\u00e7as de vestu\u00e1rio (10,9%).<\/p>\n\n\n\n<p>No Rio Anil Shopping, a expectativa tamb\u00e9m \u00e9 de aumento na circula\u00e7\u00e3o de consumidores nos dias que antecedem a data. A gerente de marketing do empreendimento, Thais Valladares, frisa que o per\u00edodo \u00e9 tradicionalmente um dos mais importantes para o varejo. \u201cOs shoppings acabam se tornando uma op\u00e7\u00e3o muito procurada pelos consumidores por reunirem, em um s\u00f3 lugar, uma grande variedade de presentes, op\u00e7\u00f5es de lazer e gastronomia. Al\u00e9m de encontrar o presente ideal, muitas pessoas aproveitam a visita para transformar a data tamb\u00e9m em um momento de experi\u00eancias. Por isso, trabalhamos junto aos nossos lojistas para oferecer um ambiente com boas op\u00e7\u00f5es para quem deseja celebrar essa ocasi\u00e3o\u201d, destaca Thais Valladares, gerente de marketing do Rio Anil Shopping.<\/p>\n\n\n\n<p>Os n\u00fameros refor\u00e7am a fala da gerente j\u00e1 que, al\u00e9m das compras, a pesquisa mostra que a comemora\u00e7\u00e3o da data tamb\u00e9m deve impulsionar outros setores da economia. Cerca de 62,4% dos casais pretendem celebrar a data fora de casa, movimentando restaurantes, cinemas, hot\u00e9is, servi\u00e7os de alimenta\u00e7\u00e3o e op\u00e7\u00f5es de lazer.<\/p>\n\n\n\n<p>Entre as lojas, o clima segue sendo de alta expectativa para o per\u00edodo. Layon S\u00e9rgio Ferreira Fran\u00e7a, gerente da Hering do Rio Anil Shopping, explica que, no Maranh\u00e3o, a for\u00e7a da tradi\u00e7\u00e3o junina \u00e9 um componente adicional que ajuda a aumentar as vendas. \u201cTradicionalmente, j\u00e1 temos campanhas espec\u00edficas para cada data e aproveitam esse momento para apresentar novas cole\u00e7\u00f5es, j\u00e1 que o varejo de moda costuma renovar estoques e lan\u00e7ar novidades sempre. Nesse momento, temos combos de promo\u00e7\u00f5es, mas a nossa principal sa\u00edda no per\u00edodo costuma ser a de moda masculina\u201d, conta ele.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data deve movimentar quase R$ 120 mi na economia da capital, afirma Fecom\u00e9rcio Os shopping centers aparecem como os locais<\/p>\n","protected":false},"author":2,"featured_media":46613,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[601],"tags":[],"class_list":["post-46614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politica-3"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2026\/06\/508e63fa-766e-4c37-8f4f-35ef29fb019b-150x150.jpg","medium":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2026\/06\/508e63fa-766e-4c37-8f4f-35ef29fb019b-300x240.jpg","medium_large":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2026\/06\/508e63fa-766e-4c37-8f4f-35ef29fb019b-768x614.jpg","large":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2026\/06\/508e63fa-766e-4c37-8f4f-35ef29fb019b.jpg","1536x1536":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2026\/06\/508e63fa-766e-4c37-8f4f-35ef29fb019b.jpg","2048x2048":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2026\/06\/508e63fa-766e-4c37-8f4f-35ef29fb019b.jpg","colormag-highlighted-post":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2026\/06\/508e63fa-766e-4c37-8f4f-35ef29fb019b-392x272.jpg","colormag-featured-post-medium":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2026\/06\/508e63fa-766e-4c37-8f4f-35ef29fb019b-390x205.jpg","colormag-featured-post-small":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2026\/06\/508e63fa-766e-4c37-8f4f-35ef29fb019b-130x90.jpg","colormag-featured-image":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2026\/06\/508e63fa-766e-4c37-8f4f-35ef29fb019b-800x445.jpg","colormag-default-news":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2026\/06\/508e63fa-766e-4c37-8f4f-35ef29fb019b-150x150.jpg","colormag-featured-image-large":"https:\/\/maranhaotv.com.br\/wp-content\/uploads\/2026\/06\/508e63fa-766e-4c37-8f4f-35ef29fb019b-1000x600.jpg"},"magazineBlocksPostAuthor":{"name":"maranhaotv","avatar":"https:\/\/secure.gravatar.com\/avatar\/8fadbca458d4cb68b1dd399ae9a40618d747bb1af65ac9fad21c89220a143eb4?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":false,"magazineBlocksPostExcerpt":"Data deve movimentar quase R$ 120 mi na economia da capital, afirma Fecom\u00e9rcio Os shopping centers aparecem como os 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